•      Grassroots-level interventions and community-based initiatives to maximize the impact of projects and programme;

•      Design and implement projects with tangible impacts;

•      Cooperation and collaboration with local government and like-minded organizations operating in the same localities;

•      No discrimination based on gender, race, caste, religion or physical ability;

•      Diversity in human resources providing special priority to women and disadvantaged groups;

•      Discourage child labour and any form of child discrimination violating child rights;

•      Prepare and implement necessary, rules, regulations, codes of conduct in line with national and international laws and practices.